Advancing Advertising.
Empowering Businesses.
A global council connecting businesses, agencies, and experts to build smarter, more effective advertising practices worldwide.
Our Mission
The World Advertising Council is a global initiative dedicated to improving the effectiveness, ethics, and efficiency of advertising across all platforms.
We help businesses of every size adopt smarter strategies, connect with trusted agencies, and build campaigns that truly perform.
Measurable Value
Advertising should create measurable value, not just visibility.
Expert Guidance
Every business, regardless of size or location, deserves access to expert advertising guidance.
Transparency
Transparency and accountability are the foundation of sustainable advertising growth.
Why WAC Exists
The global advertising industry faces significant challenges that prevent businesses from achieving optimal results.
of ad budgets underperform due to poor targeting or strategy
wasted globally on ineffective advertising campaigns annually
of businesses struggle to measure advertising ROI accurately
of small businesses lack access to expert advertising guidance
How We Help Businesses
WAC provides comprehensive support to help businesses optimize their advertising investments and achieve measurable results.
Independent Advertising Audits
Comprehensive performance reviews by regional council experts to identify optimization opportunities.
Global & Regional Agency Recommendations
Connect with verified, high-performing agencies matched to your objectives and budget.
Training and Certification Programs
Build internal expertise with WAC-certified training and industry-recognized certifications.
City and Industry-Level Insights Reports
Access proprietary data and insights on regional advertising trends and best practices.
Global Chapters Map
WAC operates through city-level chapters worldwide, bringing global standards to local markets.
Interactive Global Chapters Map
Explore our network of city-level chapters across the globe
Start a Chapter in Your CityOur Vision
To become the world's most trusted network for advertising best practices, performance advisory, and regional collaboration.
Join the Initiative
Become part of a global movement that's transforming how businesses approach advertising. Whether you're a business owner, agency professional, or industry leader, there's a place for you in WAC.