About WAC
A neutral global platform committed to advancing advertising standards, transparency, and performance.
Our Purpose
The World Advertising Council (WAC) operates as a neutral global platform committed to advancing advertising standards, transparency, and performance.
Our initiatives include research, advisory, and partnerships that help businesses and agencies collaborate for measurable outcomes.
WAC is not an agency — it's an ecosystem that connects you with the right ones.
What We Stand For
- •Neutrality: We operate independently, without favoritism toward any single agency or platform.
- •Transparency: Clear metrics, honest assessments, and accountable recommendations.
- •Performance: Every initiative is designed to deliver measurable, actionable results.
- •Global Reach: Local expertise with worldwide standards and collaboration.
How We Operate
Research & Insights
We conduct independent research and publish insights on advertising performance, trends, and best practices across industries and regions.
Advisory Services
Our certified advisors provide objective performance reviews and strategic guidance to help businesses optimize their advertising investments.
Partnership Network
We maintain a global directory of verified agencies and facilitate connections between businesses and the right partners.
Education & Certification
We offer training programs and certifications that help businesses and professionals build expertise in effective advertising.
Our Commitment
The World Advertising Council is committed to helping businesses and agencies thrive together. We believe that when advertising becomes more effective, transparent, and accountable, everyone benefits — from small businesses to global brands, and from local agencies to international networks.
We help businesses and agencies collaborate for measurable outcomes, creating a more sustainable and effective advertising ecosystem worldwide.
Ready to Get Started?
Join WAC and become part of a global initiative shaping the future of advertising.