Cookie Policy
Last Updated: November 7, 2025
1. Introduction
This Cookie Policy explains how the World Advertising Council ("WAC," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website advertisingcouncil.world and how you can control these technologies.
This policy should be read in conjunction with our Privacy Policy and Terms of Service.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies allow a website to recognize your device and store some information about your preferences or past actions. They help us understand how visitors use our website and improve your browsing experience.
We also use similar technologies such as web beacons, pixel tags, and local storage, which function similarly to cookies.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure access to areas of the website, and remembering your preferences. These cookies cannot be disabled in our systems.
Examples: Authentication cookies, session cookies, security cookies
3.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve the way our website works.
Examples: Google Analytics cookies, page view tracking, user flow analysis
3.3 Functionality Cookies
These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced, personalized features.
Examples: Language preferences, region settings, accessibility options
3.4 Targeting and Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant content on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
Examples: Social media cookies, advertising network cookies, retargeting cookies
4. Specific Cookies We Use
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| session_id | Maintains user session | Session | Essential |
| _ga | Google Analytics - distinguishes users | 2 years | Analytics |
| _gid | Google Analytics - distinguishes users | 24 hours | Analytics |
| language_pref | Stores language preference | 1 year | Functionality |
| cookie_consent | Stores cookie consent preferences | 1 year | Essential |
5. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide enhanced functionality. These third parties may set their own cookies on your device.
Third-party services we use include:
- Google Analytics: For website analytics and performance measurement
- Payment Processors: For secure payment processing
- Email Service Providers: For email delivery and tracking
- Social Media Platforms: For social media integration and sharing
These third parties have their own privacy policies and cookie practices. We encourage you to review their policies.
6. How Long Do Cookies Last?
Cookies can be either "persistent" or "session" cookies:
- Session Cookies: Temporary cookies that expire when you close your browser
- Persistent Cookies: Remain on your device for a set period or until you delete them
The duration of each cookie depends on its purpose. Essential cookies are typically session-based, while analytics and functionality cookies may persist for longer periods.
7. Your Cookie Choices
You have several options to control or limit how cookies are used:
7.1 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may impact your ability to use our website.
Instructions for popular browsers:
7.2 Cookie Consent
When you first visit our website, you may see a cookie consent banner. You can choose which types of cookies to accept. You can change your preferences at any time through your browser settings or by contacting us.
7.3 Opt-Out Tools
You can opt out of certain third-party cookies:
8. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals are interpreted. We do not currently respond to DNT signals.
9. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any changes by posting the new Cookie Policy on this page and updating the "Last Updated" date.
10. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us: